The Ms Allure story

Our story

Ms Allure is a Melbourne based family owned jewellery and handbag company.

Our CEO, Zahia has been in the direct selling business for over three decades and comes with passion and knowledge for beautiful fashion. Being a single mother of two boys and battling kidney failure for most of her life, she has not let any obstacles that life has thrown at her get in the way of success, as she believes every person has the opportunity to live the best life they can. Zahia has always dreamed of one day creating her own company that would help women design the life they loved so she, along with her family, built Ms Allure, a company that is filled with passion, desire and a little bit of mystery.

With the high price of fashion in Australia and New Zealand, her aim is to bring an affordable price to the consumer, so that every woman can feel true confidence and beauty every time she wears Ms Allure.

Zahia truly believes she designed the life she loves.